visual identity
Although we usually call any type of visual identity “logo”, the truth is that Not everything are LOGOS (neither logos are the only thing that makes up the visual identity).
celestevisual
color palette
Primary
#2ea2db (hex) / 46, 162, 219 (RGB) / 79, 26, 0, 14 (CMYK)
Secondary
#f39e71 (hex) / 243, 158, 113 (RBG) / 0, 35, 53, 5 (CMYK)
Accent
#706f6f (hex) / 112, 111, 111 (RBG) / 0, 1, 1, 56 (CMYK)
typography
As for the typography (the font, the typeface) that we use, it is habitual to use quite different fonts for titles and other text that are not titles.
However, in this case I chose the same typeface, but with different weights.
name: Quicksand
Titles and highlights: Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Texts: Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
logo
Sometimes we need our logo to adapt to different spaces. For this reason, it is convenient to have it in different sizes: square, horizontal and reduced (isologo).
iconography
The most representative icons of the celestevisual identity: infographics, interactive infographics, visual identity, web design, visuals, animations, the human condition, a day like today, music therapy, universal, fast, effective.
iconography
The most representative icons of celestevisual‘s identity: infographics, interactive infographics, visual identity, web design, visuals, animations, the human condition, a day like today, music therapy, universal, fast, effective.
applications
In order to get an idea of how our visual identity will look in different supports, we use mockups.
These are realistic representations in which we place our logo and other visual characteristics of our brand. Depending on the theme we are dealing with, we will choose one or the other. They exist from mugs, t-shirts, pins… to vehicle wraps, wallpapers… anything!
