visual identity

identidad visual

Although we usually call any type of visual identity “logo”, the truth is that Not everything are LOGOS (neither logos are the only thing that makes up the visual identity).

celestevisual

color palette

Primary

#2ea2db (hex) / 46, 162, 219 (RGB) / 79, 26, 0, 14 (CMYK)

paleta cromatica-celestevisual-2ea2db_

Secondary

 #f39e71 (hex) / 243, 158, 113 (RBG) / 0, 35, 53, 5  (CMYK)

Accent

#706f6f (hex) / 112, 111, 111 (RBG) / 0, 1, 1, 56  (CMYK) 

paleta cromatica-celestevisual-706f6f

typography

As for the typography (the font, the typeface) that we use, it is habitual to use quite different fonts for titles and other text that are not titles.

However, in this case I chose the same typeface, but with different weights.

name: Quicksand


Titles and highlights: Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz



Texts: Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

logo

Sometimes we need our logo to adapt to different spaces. For this reason, it is convenient to have it in different sizes: square, horizontal and reduced (isologo).

logo support

iconography

The most representative icons of the celestevisual identity: infographics, interactive infographics, visual identity, web design, visuals, animations, the human condition, a day like today, music therapy, universal, fast, effective.

icono infografía
blanco@4x-8
icono condicion humana
icono universal
icono infografía interactiva
icono visual
udch-icono
icono rapidez
icono identidad visual
icono animaciones
icono musicoterapia
icono efectiva

iconography

The most representative icons of celestevisual‘s identity: infographics, interactive infographics, visual identity, web design, visuals, animations, the human condition, a day like today, music therapy, universal, fast, effective.

icono infografía
blanco@4x-8
icono condicion humana
icono universal
icono infografía interactiva
icono visual
udch-icono
icono rapidez
icono identidad visual
icono animaciones
icono musicoterapia
icono efectiva

applications

In order to get an idea of how our visual identity will look in different supports, we use mockups.

These are realistic representations in which we place our logo and other visual characteristics of our brand. Depending on the theme we are dealing with, we will choose one or the other. They exist from mugs, t-shirts, pins… to vehicle wraps, wallpapers… anything!

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be consistent, memorable

let what you show be a faithful image of who you are and what you do
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